Same threads, different direction of pull. In a thread lift it is not the material that decides the result but where the tissue is drawn to — and that is exactly where men and women differ.
The pull goes backwards, not upwards. In women the mid-face is often lifted diagonally upwards; that opens the eyes and softens the face. In a man the same vector would round the cheek and feminise the face. We therefore lay the threads flatter and pull backwards along the jawline — the contour becomes more defined, not higher.
It takes more threads. Male skin is thicker and heavier, and the subcutaneous fat is firmer. To produce a visible effect we generally place more threads than in a woman with a comparable starting point.
The beard complicates the entry points. We choose them so that they fall outside the beard line wherever possible, and so that shaving is unproblematic within a few days.
All of this is discussed in the practice's dedicated men's clinic — a consultation slot reserved for male patients, where the subject can be raised without an audience.